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The initiative was organized by Fouzia Madhouni, founder of «We Can Morocco», a group that empowers girls and women through leadership training and American football. She first connected with the Packers in 2022 through the Global Sports Mentoring Program, a joint initiative by the U.S. Department of State and espnW, a division of ESPN dedicated to women in sports, local media reported.
"Officials, according to the same source, say the program «empowers girls and women to realize their potential through leadership courses and American football sessions, while also engaging with men to discuss the role they play in advancing gender equality».